Maxifuel are delighted to have agreed a 3 year deal to become the 'Official Sports Nutrition Sponsor of the British Triathlon Federation'. As part of this deal Maxifuel will be supplying products to the GB elite athletes in the build-up to what we hope will be a successful 2012 Olympics for the team. In addition Maxifuel will also be working with the British Triathlon Federation’s nutritionists to develop bespoke products that are able to meet the rigorous and unique demands that elite triathletes put on their bodies.
Mark Pearce, the BTF Olympic Performance Manager commenting on the new relationship said, "British Triathlon are delighted to be working alongside an industry leading nutrition supplier, in Maxifuel. The relationship will mean that in our quest to ensure the Great Britain Triathlon Team is fully prepared to push for success at London 2012 we will have access to innovative, and rigorously batch tested bespoke products, specifically designed for the needs of our triathletes."
In addition to working with the BTF Maxifuel are further supporting the sport of triathlon by becoming the ‘Official sports nutrition supplier’ to The London and Blenheim Triathlons. These relationships will give everyone from the beginner to the elite triathlete the opportunity to sample and feel the benefits of the new Maxifuel products.
Mark Yeoman - GB Age Group Triathlete and user of Maxifuel products:
Tell us about yourself?
I'm a GBR age group triathlete who races in both Olympic and Sprint distance triathlons.
Which Maxifuel products do you use?
Viper Boost drink and gels give me focus and energy when I'm tired whilst Viper Active drink gets me through all my races and tough training sessions. I also use Recovermax after intense exercise or competition.
Whats your favourite maxifuel product?
Viper Boost. This product is a pure buzz. When I've got an evil session to get through or I need to hit the race hard, then this is the ideal product. It should be renamed Rocketfuel!”
